C18 – Gone are Guesstimation and Gut Feel: Do patient recruitment right

This session will address how to accurately forecast patient recruitment and look at different recruitment strategies that can be employed using a data-driven approach which can be applied at any level be it sponsor, site, recruitment, advertising and so on. We will look at why we get it wrong and hear about some ways on how to overcome our inherent biases. We will also learn about specific available tools that can be used in the pre-screening process which will assist sites more accurately evaluate what they can really deliver.

Chairperson: Roberta Lusa, Accent on Pharma