This session will share best practices and challenges related to regionalising medical information in the Asia Pacific region. Speakers from two different pharmaceutical companies will share their experiences, including: why did they decide to regionalise medical information? What approach did they take towards content (information) and channel (contact center)? And, what lessons did they learn that could help the next company in their efforts to regionalise medical information? This session will include two presentations and audience participation through a panel Q&A.
Chairperson: Mike Burman, Propharma Group